Lookout. Stephen Gates and I are leading two days of workshops at Adobe MAX in LA this October. Gates is the guy in the Apple Watch commercials who made all of the SPG hotel doors open up with a flick of the wrist.

Title of the workshops? "Beyond the Lightbulb". (Genius level branding from Gates).

Here's a description. Swing by and say hello when you are there. :)

- - -

Creatives are too often led to believe that great ideas come with a light bulb, but that simply isn’t true. Great ideas take thought, work and a lot of trial and error to perfect. Don’t miss this interactive workshop in which Stephen Gates, senior creative director, and Geoff Dowd, director of Experience Design at Adobe, will walk you through how they create concepts, designs and prototypes for ideas in any medium.

This session will cover:

Different ways of concepting your ideas
The difference between concepts and executions
Analog and digital sketching exercises
The best ways to prototype and test your ideas in any medium